What are the Advantages of Digital Printing:
- Setup costs are lower for short runs
- Print only the amount you need, when you need it
- Lower minimum quantities (as low as 1, 20 or 50 copies)
- Inexpensive black and white digital printing
- Variable data capability (names, addresses, codes or numbering can be done easily for different copies of the same title)
- Improved technology has made digital quality acceptable for more uses
- Save on warehousing rents and costs as storage is easy
- Save on damaged copies due to warehousing
What are the Advantages of Offset Printing:
- Large quantities can be printed cost effectively
- The more you print, the cheaper the price per piece
- A large variety of paper types with custom finishes can be used
- Special custom inks such as metallic and Pantone colors are available
- Highest possible printing quality, with greater detail and color fidelity
- Set higher author profit margins and affordable selling prices